Turning what makes you special into content strategy that outperforms.
I specialize in getting to the heart of what makes a product or service matter, and building the strategy and content to make it resonate.
With over 15 years of experience at the intersection of brand strategy, digital marketing, and storytelling, I’ve led high-impact campaigns and helped organizations grow their influence and revenue.
At Lindblad Expeditions and National Geographic, I developed new travel offerings that fueled a 200% growth in revenue, helped launch a $50 million expedition ship, and created sales tools that brought in $1.6M from a single webinar series with a budget of just $5K. My time there taught me how to develop bold ideas, align cross-functional teams, and deliver meaningful customer experiences.
At The Biomimicry Institute, I led a brand evolution and messaging overhaul that drove a 50% increase in engagement, secured $400K in grant funding, and doubled individual donations. I also built strategic media partnerships that delivered over $100K in production value at no cost.
Today, I specialize in turning complex innovations—especially in science, sustainability, and emerging tech—into compelling, strategic content campaigns that grow awareness, educate target audiences, and position brands as thought leaders. run Expeditionary Digital, where I help brands turn story into strategy. uses narrative to grow authority, drive visibility on platforms like LinkedIn, and ultimately generate leads that convert.
If you need someone to lead with calm, creativity, and a clear-eyed view of your brand’s possibilities—I’d love to connect.
