Helping brands break through with content that converts.
I help organizations turn what makes them special into content strategy that outperforms.
With over 15 years of experience at the intersection of brand strategy, digital marketing, and storytelling, I’ve led high-impact campaigns, built award-winning travel products, and helped mission-driven teams grow their influence and revenue.
I specialize in getting to the heart of what makes a brand matter, and building the strategy and content to make it resonate.
At Lindblad Expeditions and National Geographic, I developed new travel offerings that fueled a 200% growth in revenue, helped launch a $50 million expedition ship, and created sales tools that brought in $1.6M from a single webinar series with a budget of just $5K. My time there taught me how to develop bold ideas, align cross-functional teams, and deliver meaningful customer experiences.
At The Biomimicry Institute, I led a brand evolution and messaging overhaul that drove a 50% increase in engagement, secured $400K in grant funding, and doubled individual donations. I also built strategic media partnerships that delivered over $100K in production value at no cost.
Today, I run Expeditionary Digital, where I help brands turn story into strategy. Our StoryRoute System™ uses narrative to grow authority, drive visibility on platforms like LinkedIn, and ultimately generate leads that convert.
Along the way, I’ve published in National Geographic, Porthole Cruise Magazine, and The Philadelphia Inquirer; mentored startups through The Maine Center for Entrepreneurs; and delivered talks that blend the adventure of exploration with the clarity of smart strategy.
If you need someone to lead with calm, creativity, and a clear-eyed view of your brand’s possibilities—I’d love to connect.
