I work in the space between what your company does and why people should care.
As a senior content strategist, storyteller, and former VP at Lindblad National Geographic, I’ve spent 15+ years making big ideas human, and making them matter.
Standing on the deck of a ship in remote Alaska, watching passengers take in a landscape most people will never see, I always found myself asking the same question: what story did they tell themselves to get here?
Not the logistics. The story. The one about who they were becoming, what this journey would mean, how they'd return different. I've been asking that question about founders, customers, and companies my entire career. It's the question that sits at the center of everything I do.
Whether it’s been managing the expedition business for Lindblad National Geographic, turning biomimicry science into narratives that moved investors, or helping an athlete go from unknown to 114,000 views in a single month, it's curiosity about what makes people move that’s driven my success. (And keeps life interesting!)
Expeditionary Digital Strategy
Senior content strategy & storytelling for innovative companies. Together, we’ll close the gap between your best ideas and the audiences you need to act on them.
Lead Like an Explorer
What expedition life taught me about leadership, resilience, and staying bold when the map runs out. Essays and interviews for founders and leaders.
The Great Sea Ahead
A serialized memoir exploring how we grow older, wiser, and more alive—all from my time at sea aboard small ships with senior citizen passengers. Published on Substack.
“Working with Marc is like teaming up with that one friend who always has your back—and delivers. He’s a natural when it comes to boosting reach and engagement.”
~ Jen Fredette, Digital Communications Manager, The Biomimicry Institute
ABOUT MARC
From open seas to boardrooms, I’ve spent my life navigating uncertainty and helping others do the same. As VP of Expedition Development Lindblad Expeditions and National Geographic, I learned that the same skills required to lead teams in the wild—curiosity, clarity, and creativity—were the ones I needed to create, manage, and market our world class offerings.
As Director of Marketing and Communications at the Biomimicry Institute, I led content strategy and storytelling that translated complex scientific innovation into narratives that inspired investors, entrepreneurs, and global audiences. That experience deepened my belief that great ideas need meaningful messaging in order to catch on.
Today, through Expeditionary Digital, I help innovative organizations, startups, and leaders to communicate their impact through story-driven marketing and strategy. With Lead Like An Explorer, I write and speak about the leadership lessons we can borrow from exploration: how to stay adaptable, empathetic, and bold when the map runs out.