Product Power Through Messaging

Success occurs with alignment between the product and marketing message. Talk about an experience too flowery and it may seem inauthentic. Too specific, and it will hit with a thud. And how do marketing and product influence each other?

In my career as a marketer and product developer I’ve been able to see both sides of the business.

Over 15 years of experience in helping companies mine more impactful messaging and

Corporate and Product Messaging

CONTENT THAT TELLS A STORY - Creative way to

https://seatradecruiseglobal.com/maximizing-%E2%80%98-you-board%E2%80%99-experience

MARKETING STRATEGY - Getting this newly honed message out to the people who need to hear it.

RECENT PROJECTS

Content Development

Seatrade is where the cruise industry meets. They operate multiple events around the world, but Seatrade Cruise Global is their annual affair, the largest meeting of . We are working to establish them as a thought leader, creating content to inform and excite readers about the annual event—their biggest yet. Articles, blog posts, Q&As.

Website, Messaging, Brand

It was a pleasure to look at the company my father build with one truck forty years ago, and ensure it reflected the incredible work his team does today. Together, we created a website that featured photos of his beautiful homes, updated the messaging to reflect his high-quality, customer-focused approach, and

Product Development

Creating luxury experiences for world-class yachts transiting British Columbia and Alaska. Collaborate with Captain/owner rep, expedition leader, and shoreside parties to ensure that all details are managed perfectly. Develop an incredible itinerary. Collaborate with the good folks at EYOS to create a guest-facing brochures to generate interest in the experience.

Clients

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If you would like to improve your marketing and products in a

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