port·fo·lio

Some of my favorite copywriting projects.  

 
 
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A Historic Voyage to Haida Gwaii, British Columbia

In the process of developing a voyage that explored the British Columbia islands of Haida Gwaii, I wrote about the program in marketing copy, sales copy and story form. 

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Launching The National Geographic Quest

In addition to developing itineraries for this brand new vessel and planning launch events, I served as the link between the technical and marketing department.  The results below show various styles of writing I produced to support the ship and its itineraries. 

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Capturing Unparalleled Quality in Custom Building

My father's construction company produces some of the most detailed and beautiful custom homes and renovations in the greater Philadelphia region. However, their website, messaging and logo didn’t reflect the quality and scope of their work. Click here and below to see the finished product from our rebranding project.

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BRAND JOURNALISM FOR DI BRUNO BROS. GOURMET FOOD

Hired to tell Di Bruno Bros. rich history in blog form.  (Referenced in Jeffrey Robert's book Salted & Cured: Savoring the Culture, heritage and Flavor of America's Cured Meats.) 

ADDITIONAL EXAMPLES

A CEO's letter to his customers.